THE LADURÉE IDENTITY
The art of savoir-faire
From French pâtisserie to art de vivre, Ladurée has cultivated a distinctive world where tradition meets creativity. A story of craftsmanship, beauty and flavor that continues to evolve while remaining true to its identity.
HERITAGE
A story that began in Paris in 1862.
SAVOIR-FAIRE
Craftsmanship and precision at the service of French pâtisserie.
ART DE VIVRE
A distinctive way of enjoying flavor, beauty and every moment.
CREATIVITY
Tradition evolves through new ideas, flavors and creations.
SINCE 1862
HERITAGE
It all began on Rue Royale
In 1862, Louis-Ernest Ladurée opened his first bakery on Rue Royale, in the heart of Paris’s Madeleine district. In a neighbourhood already synonymous with elegance, gastronomy and creativity, a story began that would evolve far beyond the walls of a bakery.
Following the fire that came after the Siege of Paris in 1870–1871, the bakery was reborn as a pâtisserie. A new beginning that laid the foundations for the Ladurée identity and legacy we know today.
AN ICON IS BORN
The story of the Parisian macaron
A few years later, Pierre Desfontaines, Louis-Ernest Ladurée’s grand-nephew, created the Parisian macaron as it would come to be known around the world: two delicate almond meringues joined by a smooth ganache centre.
The creation became one of Ladurée’s most recognisable signatures and, over time, an icon of French elegance and pâtisserie.
HERITAGE IN MOTION
Ladurée heritage comes to life through Julien Alvarez’s creative vision
